The Power of Redistribution
On most platforms, engagement ends with a like. On Pinterest, a "Save" is a re-share. Every time someone saves your pin to their board, all of *their* followers have a chance to see it.
For Indian ecommerce brands and creators, saves are the holy grail. They create a ripple effect, turning a single piece of content into a perpetual traffic machine that brings in visitors for months or even years.